![]() Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company? With a constant stream of sellers courting each consumer, a very particular method of selection based on an emotional connection has emerged. And because you probably typed in something like, “Billboard advertising effectiveness” into Google, you’ll probably get some more ads (not from us) delivered to you with that message. Let’s face it– today’s consumers are constantly barraged with advertisements in print (maybe not as much these days), online, over the radio (again, starting to see less of this too), commercials on television, and even on social media. If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory or any other avenue of emotional connection…you’ve probably secured a loyal customer. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week. While a tried-and-true marketing strategy, may help your brand awareness efforts, doing so is not only expensive but also increasingly difficult to get noticed (unless you dish out some major cash on ad platforms).īillboard advertising is the only marketing media where the advertiser has full control of the ad space. High brand awareness lies in repetition and exposure. Although the original billboard itself can be pretty costly to design and erect, if placed effectively, it will more than make back its cost in sales.Īdvancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day. This makes a billboard a surprisingly cost-effective method of advertising, as well. With a growing culture of exploring off-the-beaten-path and seeking unique experiences, a well-placed billboard that provides directions to an unusual spot can generate instant sales. Some billboards for certain products can be seen actually right outside the storefront! With very little else to safely distract them, chances are they will spend a few moments peering at that billboard.Īnd, unlike other advertising mediums, outdoor ads cannot be turned off, hidden, or thrown away.Īn effective billboard for a restaurant, attraction, or even a unique shop can generate instant sales for travelers who are looking to explore a new area. While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. It has always been true that drivers are a captive audience and it is becoming even more true with harsh legislation banning texting and driving, as well as driving while distracted tickets rolling out every year. Are you in their path?Īll that time in our cars adds up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.ĭrivers’ eyes are on the road, but their eyes can also fall upon the large, visually appealing billboards by the roadside. Whether enjoying a road trip or travel, commuting to work, or simply seeking a new experience, the citizens of the globe are on the move. Over time, countries all over the world have become more mobile. Here are some of the top reasons for billboards advertising effectiveness: Companies should instead consider the billboard as a key (if not main) method of advertising and a staple across all industries.Īny way you look at it, billboard advertising works, and its effectiveness has proven itself for decades. With ever-developing effects, such as digital screens, 3-D figures, or different structures, the concept of the billboard and why it works remains the same. Not to mention, the measurables and key performance indicators alike are easier than ever to track, like impressions, reach, etc. In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. But that misconception is largely unfounded. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. That’s one main reason we still see billboards even today, after being around for so long. Billboard advertising effectiveness has never been in question.
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