In a very competitive market, our question to ourselves was how could we create an interesting space in the industry and bring a little something different to snack time? This led to a core positioning and single-minded creative idea that great health, convenience and, especially, flavour shouldn’t be out of reach. “With healthy and free-from alternatives driving the industry, Grab It’s high-protein and convenient offer is ideal for today’s foodie but health conscious consumers. Pearlfisher has redesigned Tyson Foods’ chicken on a stick range, Grab It, to attract a wider audience and bring a modern, convenient and tasty approach to healthy snacking on the go. The packaging is also covered in witty copy that explores how you can have healthy snacks filled with flavor even when you don't have a lot of time. ![]() With different colors to match the multiple flavors, the green packaging goes with the Mango Habanero, and the orange is for the Vindaloo. The pouches are bright, happy, and striking. Pearlfisher has redesigned the brand to make the packaging match these feelings. These healthy and convenient snacks are the perfect way to infuse a little joy into your average day. And that's where Tyson Foods' chicken on a stick, Grab It, comes in. ![]() The only problem with those foods is that they're usually also the healthiest option. If you think about it, most foods at the fair come fastened to a stick. It brings out your inner kid at heart and makes eating, well, fun.
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