Most of the adulation will be “great”… “works good”… “best flashlight I’ve ever owned”… “super bright”… “love this light, I’ll be buying more”… “got two for myself and will be buying more as gifts”. The majority of consumers who purchase these flashlights, give them 5 star reviews. In most cases, these products will arrive at your mailbox with NO documentation or instruction on how they are to be used. The sellers of these products prey on eager consumers who have absolutely NO experience in LED flashlights. It is marketing hype, nothing more, nothing less. There is NO WAY those lumen claims are real. The descriptions above are real, but every one of them is a 100% exaggeration of true performance. “2000 lumen flashlight LED CREE T6 XML camping torch” “flashlight CREE XM-L T6 LED, 1000 lumens” “300 lumen mini cree flashlight, adjustable zoom” In the case of LED flashlights, and again I’m mainly speaking of those whose price tag reeks the perception of “big discount”, these impressive lumen claims are usually bogus. Brightness (measured in lumens) is perceived in varying ways. Brightness is highly objective, and is highly variable. And they’ll advertise themselves, lumen-wise, anywhere from 600 to 1200. Yes, they’re everywhere in these shiny little items. So… why not shop for bright and shiny flashlights too! We love those shiny cars in the showroom, even though that’s only good until a passing car splashes our new jewel with mud. Admit it, we all seek things that glitter! We’ll buy the shiniest diamond, even if the shine is only from a recent polish. ![]() Manufacturers (and sellers) know all to well that the average flashlight shopper is mainly shopping on the basis of brightness. “Super” – “Super-Bright” – “Extra Bright” – “High Lumen” – “High Output” … etc, etc.īut if this light in question is from an unknown manufacturer, OR, is for sale at what would appear to be an unusually steep discount, then it’s pretty safe to assume that what it CLAIMS, is NOT what you’ll get! All that Glitters Regardless of the verbiage, the headlines will all have a similar tone. Or in some advertisements, they’ll be very little further explanation. Then in the product description there will be a laundry list of other impressive specifications. This is where you’ll see something similar to this Impressive flashlights with even more impressive flashlight lumen claims.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |